Bringing Pink to Tennis
We made Confidential Soft “The Pink String,” giving Solinco a new color to own and bringing a lot more pink to the court.
Role
Art Direction & Design Lead
Scope
Strategy, Concept, Design, Social Promotion
2026
The Opportunity
For April Fools, I introduced Hyper-G in three new colors. It was just a tease, but retailers thought it was real, and requests for pink kept flooding in.
At Solinco, every string has a signature color. Hyper-G is green. Tour Bite is grey. Confidential is black. Mach-10 is blue.
That reaction made one thing clear: tennis needs more pink!
The Idea
With demand for pink growing, we saw an opportunity to develop something new: Confidential Soft. After nearly a year of testing different pigments, we discovered pink wasn’t just pretty. It performed the best!
We built the campaign around one simple idea: “The Pink String.” The goal was to make pink more than just a color. Put pink on the map!
The Results
Confidential Soft became one of Solinco’s top-selling strings, proving pink could perform just as hard as anything else in the lineup. Since then, pink has only become more visible across tennis.
Special Thanks
Mei Vilanova, Juli Sanchez, Solinco Team