Building a Website — Gear guides, training tips, athlete stories, & equipment
Everything Solinco. All in one place.
Role : UI + UX, Art Direction & Design Lead
Scope : User-Interface Design, User-Experience Design, Discovery & Strategy; Web Banner Design; Web System Design, Copywriting, Content Strategy
The Opportunity
Solinco’s site didn’t match the brand’s performance. Outdated design, clunky UX, and static old-school HTML held it back. The digital experience needed a total reset.
The Insight
Players wanted more than just product pages—they needed guidance, gear education, and a connection to Team Solinco. The website wasn’t just a touchpoint—it was an opportunity to become the hub for all things tennis.
The Solution
The Results
We scrapped the original and rebuilt the site from scratch—a faster, smarter platform built to inform, convert, and grow. Gear guides, training tips, athlete news, product launches—built to drive traffic, boost visibility, and keep people coming back.
I led the website redesign in Figma, optimizing for both mobile and desktop. Every execution was grounded in UX heuristics and observational research. I worked closely with developers to bring the designs to life—bridging design and dev through a solid understanding of technical constraints and lightweight coding experience. I also helped populate the site with web-based product and educational campaigns.
We didn’t just build a website. We built an ecosystem—a platform where product meets community, and education, storytelling, and commerce all come together. And it’s built to grow. As Solinco shifts from B2B to D2C, the new site is ready to make the leap.
A new digital foundation for Solinco’s next chapter—driving stronger traffic, smarter structure, and space to grow with the brand.
