Big Racquet Energy.
We gave the PRIZM 115 a fresh look, pairing thoughtful racquet design with a clean, technical campaign focused on power and control.
Role
Art Direction & Design Lead
Scope
Creative Strategy; Art Direction; Racquet Design; Campaign Creative; Photo & Video Direction
2026
The Opportunity
Oversized racquets have a reputation for being bulky, outdated, and designed for older players. While players 55+ make up 19% of U.S. tennis participation, we found the appeal of oversized racquets goes well beyond age. Who doesn't want a little more effortless power and control? While much of the category overlooks aesthetics, we saw an opportunity to make performance the story and give the PRIZM 115 a more modern, premium identity.
The Idea
We combined refined racquet cosmetics with technical grids, deep blues, and rich blacks to create a performance-driven campaign. Rather than featuring a touring professional, we put a former USC national champion turned Southern California tennis coach, who also represents the racquet's core audience, in the spotlight. Player-led photography and an informative film made the racquet's technical benefits feel approachable.
Special Thanks
Juli Sanchez, Izak Ramos, Solinco Team