The Eye of The Tiger (Camo)
Why put Tiger-Camo on a tennis racquet? Well, why not? What started as a wild idea became a whole new way to look at racquet design.
Role
Art Direction & Design Lead
Scope
Discovery & Strategy; Concept; Campaign Creative; Racquet Design; Social Templates; Videos; Promotion
2025
The Opportunity
Whiteout and Blackout already had strong identities. Whiteout was white. Blackout was black. We wanted to give both racquets a fresh look without losing what made them recognizable.
Most racquet designs stick to colors, gradients, and traditional graphics. We wanted to do something different.
The Idea
We developed something we hadn't seen in tennis before, a full-wrap Tiger Camo print. It wasn't just a new paint job. Our engineers developed a new application process.
Two Tiger-Camo racquets, two different campaign approaches. Whiteout emphasized its bold new look and precision-driven performance. Blackout built its campaign around real player experiences with professional coaches, NCAA athletes, and rising junior stars. Two racquets, two tigers.
Results
Both launches sold out globally, giving our supply chain a good problem to have : we needed more racquets.
The bold designs helped Whiteout and Blackout stand out on court and in stores. Tiger-inspired prints continued popping up across the tennis industry, from apparel and bags at the 2025 US Open to signature racquets in 2026. And even a tennis player and racing driver added the camo to his Formula 1600 race car.
Special Thanks
Juli Sanchez, Izak Ramos, Solinco Team